Business and Economics Research

Look for market share data on companies, products and services.

Topics include analytics, B2B media advertising, B2B e-commerce, behavioral marketing, content marketing, customer relationship management, direct marketing, distribution channels, email marketing, engagement, marketing automation, mobile marketing, networking, online video, organic and paid search, sales staff, social media marketing, sports marketing, software tools, trade show marketing, website traffic, and more.

Presents dozens of surveys analyzing consumer spending characteristics, behavioral responses, and preferences. Includes summaries of current research and other information useful for retailers, marketers, advertisers, and business consultants.

select topics include behavioral targeting, big data, branding, buy American initiatives, cause marketing, celebrity endorsements, consumer segmentation, consumer tracking, content marketing, crowdsourcing, customer engagement, customer relationship management, gamification, green marketing, lead generation, loyalty programs, market research, out-of-home advertising, place-based video advertising, sampling, shopper (in-store) marketing, sponsorships, sports marketing, and word-of-mouth.

Providing insight into the 207 million U.S. adult Internet users, this handbook assesses online activities and content, e-commerce spending, mobile access to the web, digital advertising, and more.

Media and advertising market data are scattered through a myriad of sources. This handbook compiles top-line data into a single easy-to-use reference. Segments covered include filmed entertainment, home entertainment, live performances, local advertising, magazines, mobile media, news media, newspapers, outdoor advertising, place-based video advertising, radio, recorded music, television, the Internet, video games, and more.

The handbook presents a comprehensive analysis of the $3.2 trillion U.S. healthcare marketplace and includes assessments and discussions on topics such as quality and patient safety, electronic health records, patient satisfaction, health plan ratings, Medicare and Medicaid, prescription drug use, top issues confronting hospitals, and more.

Total annual global consumer spending tops $46.4 trillion. This market is assessed by region, country, and sector in International Consumer Markets 2016-2017.

The annual U.S. leisure market is assessed at $2.5 trillion. This handbook covers topics such as entertainment & amusement, cultural & creative activities, hobbies, lifestyle activities, and sports & recreation.

With a thorough and in-depth analysis of the $709 billion restaurant and foodservice industry, this handbook provides consumer spending data, market forecasts, trends assessments for all segments, and more. The trends assessments include discussions of consumer behavioral trends, menu trends, daypart analysis (including snacks and late-night), and more.

Includes: year-end and historical market data by sector; discussion of emerging e-commerce, mobile commerce, and social commerce markets; review of the financial performance of market leaders, retail brand valuations; assessment of retail shopper satisfaction; assessment of consumer packaged goods, health/beauty/cosmetics, home furnishings, licensed merchandise, and luxury brands; holiday, back-to-school, and back-to-college spending data; and more.

This assessment of the $325 billion sports marketplace includes 63 categories of spectator sports, 11 marquee sports events, 116 major league sports franchises, advertising, sports participation, sporting goods, sports-related travel, golf, tennis, collegiate sports, women's professional sports, and the minor leagues. Sports marketing topics include sports broadcasting and advertising, periodicals, sports online, mobile media, licensing, sponsorships, and athlete endorsements.

This report covers such key topics as air travel, business travel, arts tourism, beaches, cruises, cultural and heritage tourism, economic impact of travel, fairs and festivals, hotels and resorts, leisure & family travel, nightlife, parks, performing arts, recreational activities, seasonal travel, spas, spectator sports, theme parks, traveler shopping, and more. The handbook presents tourist visitor and expenditure statistics for each state, major cities, and tourist destinations, based on surveys by RKMA.